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Next iPhone Could Cost 10-20% More, Folding Model May Top 300,000 Yen

Hung Bui·September 4, 2026·2 min read

Reports from CNET Japan suggest that Apple’s next iPhone generation could see a significant price increase. According to the outlet, the upcoming models might be 10 to 20 percent more expensive than current versions, a shift that would mark a notable jump for consumers.

The same report also touches on Apple’s long-rumored folding iPhone. CNET Japan indicates that this device could carry a price tag exceeding 300,000 yen, which would place it well above the cost of even the most premium existing iPhone models. For context, that figure translates to roughly $2,000 or more, depending on exchange rates.

Other Japanese media have weighed in on the same topic. Ascii, cited via Yahoo! News, reports that the iPhone 18 Pro could surpass 220,000 yen, which would align with the broader trend of rising prices across the lineup. Meanwhile, the Nikkei notes that Apple is preparing to enter the foldable smartphone market, a space where Samsung has already established a lead, partly by leveraging Japanese component technology.

Forbes Japan adds another layer to the story, reporting that Apple may have developed a dedicated stylus for the folding iPhone but could decide to delay its announcement. That would suggest Apple is still fine-tuning the accessory lineup for its first foldable device.

iphone price

The price predictions remain speculative at this stage, as Apple has not confirmed any details about the next iPhone or a folding model. Still, the convergence of reports from multiple outlets points to a clear expectation: the next generation will cost more, and the foldable, if it arrives, will be a premium product.

What to watch next is whether Apple confirms these price points at its upcoming launch event, and whether the folding iPhone actually appears alongside the standard models.

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